Category
Branding
Event
Client
NIKE TW
Year
2019
Event Planning
Video
Computer Face
Projection Mapping
Rumu Innovation
Hardware
Meway Vision Engineering
Just Do It - Projection Mapping Show
Just Do It!!
Since October 28th, NIKE has ignited the enthusiasm of the young generation with the phrase "Hesitation is too polite to oneself".
At the end of the year 2019 - marathon season, NIKE also set up a giant digital projection show and a large art installation in Huashan 1914 Creative Park. Inspiring everyone to break the limitations of the comfort zone. It's definitely a recreation hot spot in the weekend time!
NEWS LINK https://reurl.cc/rlOEmZ
Architectural light sculpture projection.
The team’s early development started from the idea scripting and carried out the preliminary test with 3D printing of equal-scale miniature Huashan buildings.
The live event used computer lighting with digital projection, designed 3D visual effects according to the Huashan's building structure, and designed motion graphics. The virtual and real linkage show successfully depict the theme "Hesitating means too kind to yourself".
