Bioré's 2019 water-based sunscreen series and the Bioré A-Extreme Sunscreen series are co-branded with Taiwanese popular illustrator Zzifan_z. Rumu Innovation created a series of exclusive Facebook special AR filters to present the powerful new sunscreen experience with the Zzifan_z's cutest characters!

​

The AR filter includes a front lens realtime background removal and face tracking accessories. It also provides a specially design on rear camera to place the virtual characters in the real space and take fun photos!

​

Besides the online AR special effect experience, at the same time during the event, the hidden version of the AR characters was launched at the Watsons store, providing a live-scan for a limited AR filter access, and with the media-sharing and lottery games to effectively create online and offline marketing experiences.